These factors deal with the use of video on news sites:
Video Factors
1=strongest factor; 6=weakest
OpEd Commentary:
“Video is the most effective XML sitemap type of all available Google formats. We typically see big gains in indexation and moderate gains in rankings when using this sitemap.” - Matthew Brown
“It’s very important to have keywords in a video title (esp across platforms/players) since the video (in itself) isn’t crawlable. Helps in social media sharing too.” - Eleanor Hong
“Embedded video could be good or could be bad - G wants video from some but not from others!” - Chris Mull